Aftermarket, orchestrated.

CustoLink handles customer inquiries and prepares quotations using the knowledge already in your ERP, CRM and documentation.

Less manual work. Faster responses. Your team approves what goes out.

EmailNordby Water Utility, service department08:41

Replacement impeller, CP-200

Hi, we need a replacement impeller for our CP-200 pump (serial CP-200-4471) at pump station 3. Could you send us a quote? Thanks, Service department

> On 2 Oct, CustoLink wrote: Your order SO-24-01873 has shipped. Tracking and delivery note attached…

Resolved by CustoLink

  1. ModelCP-200 centrifugal pumpPIM
  2. Installed basePump station 3, installed 2019ERP
  3. PartImpeller Ø210 mm, P/N 30-1182 | 3 in stockPLM
  4. Quote€1,136.20 with their price agreementCRM

Quote Q-10482Ready for your approval

QR scanTechnician’s phone, pump station 313:05

Tag scanned on site

Tag CL-7Q2X scanned. Note from the technician: “Losing pressure, the strainer is clean. Need to talk to someone.”

Location shared | photo attached | battery 18%

Resolved by CustoLink

  1. AssetCP-200, serial CP-200-4471, installed 2019ERP
  2. Likely causeWorn impeller | service manual 6.3, p. 42Docs
  3. Ruled outInlet strainer, step 2 of the manual checkDocs
  4. Next stepLive video with your service expertVideo

Pump page opened on the phoneExpert joining

ChatCustomer portal, logged-in customer10:12

Website assistant

Hi! Our CP-200 keeps losing pressure. Is it the impeller? If so, can I order one and how fast can you ship?

Previous conversation: registered product VX-40 | 3 weeks ago

Resolved by CustoLink

  1. UnitCP-200, found in their installed baseERP
  2. AnswerLikely the impeller | steps from manual 6.3Docs
  3. PartImpeller Ø210 mm, P/N 30-1182 fits this unitPLM
  4. Delivery3 in stock, ships in 2 working daysERP

Answered, quote request sent to your teamAnswered in 9 s

An example request, taken apart and answered from your systems.

Backed by and accepted into

Innovation Fund Denmark
Microsoft for Startups
NVIDIA Inception Program
Danish Industry
Beyond Beta

CustoLink keeps the connection to every product you ship, so you never lose sight of it and every customer request reaches the right answer, the right part and the right person.

CustoLink Flow

From customer request to approved quote, in one workflow.

Flow reads tickets, RFQs and support requests, finds the asset, the price and the right documentation in your ERP, CRM and PIM, and prepares the answer. Nothing reaches a customer before someone on your team approves it.

More about Flow

Enterprise Enablement: requests from email, portal, web chat, QR and NFC scans, support forms and RFQs pass through specialised AI agents and the CustoLink orchestration layer, with a human approval step, connected to ERP, CRM, PIM, PLM, documents and APIs, and come out as faster support, quotes, spare parts orders, tickets, updated customer history and revenue opportunities.CUSTOMER REQUESTSACTIONS & OUTCOMESAI AGENT ORCHESTRATIONCUSTOLINK ORCHESTRATION LAYERCONNECTED SYSTEMS & DATA SOURCESSecure. Compliant. Enterprise Ready.EmailPortalWeb ChatQR / NFC ScanSupport FormRFQSupportAgentUnderstandsrequestsPartsAgentIdentifies parts& variantsQuoteAgentPreparesaccurate quotesDataAgentRetrieves &validates dataComplianceAgentChecks rules &policiesSalesAgentFinds upsell &opportunitiesIntentDetectionUnderstandwhat’s neededDocumentUnderstandingExtract datafrom docsERP / CRMLookupEnrich withexisting dataPartIdentificationMatch parts &compatibilityQuotePreparationBuild quote& validateHumanApprovalReview &approveAutomatedResponseSend answer /quote / next stepRevenueInsightDetectopportunitiesERPOrders, inventory,pricingCRMAccounts, cases,interactionsPIMProduct & partsinformationPLMEngineering &BOM dataDocumentLibraryManuals, drawings,SOPsEmailCommunicationhistoryProductDatabaseParts, variants,specsAPIsThird-partyintegrationsFaster SupportInstant & accurateresponsesQuote-Ready OutputProfessional &consistentSpare Parts OrdersSeamless ordercreationStructured TicketsClean handover &traceabilityCustomer HistoryUpdated360° view maintainedRevenue OpportunitiesDetectedUpsell, cross-sell& renewals

Enterprise Enablement

Built around how your business actually runs.

We connect systems, workflows, data and AI into solutions that remove manual work and open up new revenue, from workflow automation and integrations to customer platforms and bespoke engineering. Without rebuilding the stack you already have.

CustoLink Field Access

Every product becomes a service and sales channel.

A scan of the tag on the machine opens manuals, drawings, certificates, service history and spare parts for that exact serial number. When a customer needs help, your service technician joins on video and marks up their live camera view.

More about Field Access

Two phones running Field Access: on the left, a centrifugal pump's page with service, video and AI support and its documentation; on the right, a recorded video call where the expert circles the bolt to tighten

CustoLink Engage

An agent that knows your products.

Built for your website and customer portal, and trained on your manuals, drawings and product data. It takes customers straight to the right document, part or service.

More about Engage

Results for CustoLink customers

Aftersales and service is where industrial companies grow.

88%

of customer inquiries we matched automatically to the right part and order line.

Our result in production at a global industrial manufacturer with a complex installed base and scattered master data.

About CustoLink | The founders

Industry knowhow and full stack execution behind CustoLink

We started CustoLink as two founders: one of us has run aftersales and service in the industry and worked in tech, the other has built and sold a software startup.

We are based in Denmark, with offices in Copenhagen and Klitmøller.

We are backed by Innovation Fund Denmark and accepted into Microsoft for Startups and NVIDIA Inception.

About CustoLink

Jonas Risgaard Bruhn

Jonas Risgaard BruhnFounder & Commercial LeadMore than 17 years of international leadership in sales, operations and general management. Most recently head of a 100-person aftersales and service division at an industrial manufacturer.

Jonas Mørup Christensen

Jonas Mørup ChristensenCo-founder & Technical LeadFull-stack developer and cloud architect. Founder of Boligmanager, sold to Boligportal.dk. Built and sold apps on the Atlassian Marketplace. More than 50 digital projects delivered.

Let’s look at your aftermarket together.

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